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Branding & identity

A brand people remember after one look.

Names, logos, color, type, voice and, when it fits, characters. Built as a working system for your site, socials, packaging and app, not a PDF that sits in a drawer.

What's included

Everything you get.

  1. 01
    Logo and wordmark
  2. 02
    Color and type system
  3. 03
    Brand voice
  4. 04
    Characters and illustration
  5. 05
    App icon and favicon
  6. 06
    Usage guide
How it runs

Three steps, no mystery.

  1. 1Explore

    Directions to react to

  2. 2Refine

    One system, every size

  3. 3Roll out

    Site, socials, app, print

FAQ

Good questions.

Do I get the source files?

Yes. Vector masters, exports and a usage guide are yours.

Can you rebrand without breaking what works?

Yes. CREW.INK is moving from LVL2 to a new identity while keeping its product and customers.

Who owns the site and the code?

You do. We set everything up in your accounts, from hosting and domains to the CMS and analytics, and hand over full access at launch.

How do you price projects?

After a short call we send a fixed-scope proposal, so you know the cost before work starts.