CREW.INK (rebranding from LVL2) pulls requests, deposits, waivers and reminders into one shop flow, so artists stop chasing DMs and stop eating no-shows.
The brief
Tattoo artists run their books out of Instagram DMs. Requests get buried, deposits get forgotten and no-shows cost real money. The product needed to feel like it came from the culture, not from a software company.
What we did
We built the marketing site and the product surface around one idea: a booking isn't booked until the deposit lands. Artists claim their own page handle, and an assistant drafts replies to new requests and chases balances. In October 2026 the product started rebranding from LVL2 to CREW.INK, with a new blackletter wordmark and app icon.
Services
- Web app
- AI integration
- Payments
- Rebrand
The app, doing the work.
Recorded from the live app demos on crew.ink, which still show the LVL2 mark until the rebrand ships.
What we built
- 01Requests
One queue for every new request, instead of scrolling DMs.
- 02Deposits
Bookings confirm only when the deposit is paid.
- 03AI assistant
Drafts replies and follows up on balances due.
- 04DM automation
Instagram and Facebook DMs answered and turned into booking requests.
- 05Claim your page
A free artist handle with Google or Apple sign-up.
LVL2 is becoming CREW.INK.
A new blackletter wordmark and app icon, rolling out across the web app, iOS and Android. The live site still shows LVL2 until the rollout ships.
The live site
Visit crew.ink ↗ (opens in new tab)
